By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the spec
B2B Marketing - Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One method to attain these goals is by lining up marketing efforts with the buyers journey.Nevertheless, B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their
B2B Marketing As We Know It Is Dead
In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and various other truths regarding modern B2B marketing. We talk about how the purchasing trip is currently completely fragmented and the way that neighborhood building can assist online marketers take back control of the discover